Finnish software developer Fennica Gaming has joined forces with adesso on a new igaming platform initiative.
The aim of the venture is to integrate eInstants – Fennica Gaming’s online scratch cards – into adesso’s igaming platform LotteryForce, and then for the two partners to jointly market the software to lottery companies on the international lottery market.
LotteryForce was launched by adesso in August 2021, replacing the old in|FOCUS system. The platform uses a smart identity management system which, according to the IT service provider, makes sure even anonymous users are identifiable with their habits rather than name.
This helps lottery companies to use targeted marketing effectively whilst still complying with data protection laws such as GDPR.
“We want government-owned lottery companies around the world to benefit from the special features our eInstants offer to their customers,” said Joni Hovi, Senior Vice President at Fennica Gaming.
“Throughout the platform integration, we were won over by the excellent technical expertise and high level of specialist knowledge shown by our partner.
“Working closely with a player of adesso’s stature – a company that has been operating successfully in the international lottery business for many years – makes us feel confident about marketing our product to government-owned lotteries.”