Jackpocket, a third-party lottery app, has announced that it has signed a deal to become the exclusive sponsor of the ESPN New York sports app.
This latest agreement, Jackpocket’s largest sports broadcasting promotion, further bolsters its presence in the sporting world after the lottery firm also recently confirmed partnerships with the Major League Baseball sides New York Mets, Colorado Rockies and Texas Rangers.
Jackpocket will receive access to special ESPN events and experiences related to the New York sports scene as a result of this new collaboration with the ESPN New York sports app.
For instance, Jackpocket will receive eight VIP invites to the New York Yankees’ Manager Aaron Boone’s cocktail event and Q&A at the New York Athletic Club.
“Our new partnership with ESPN New York couldn’t come at a better time as the summer sports season heats up,” said Jackpocket Founder and CEO Peter Sullivan, who recently sat down with Lottery Daily to discuss his company’s operations during the record-breaking Mega Millions run.
“ESPN is an iconic brand, and their popularity in the tri-state area is something local fans always rely on for the best and most thorough coverage of New York’s famed sports teams.”
Jackpocket will be promoted by ESPN New York via live reads by popular on-air personalities like Michael Kay, Rick Dipietro and Peter Rosenberg.
Furthermore, it will also receive a tile on the ESPN New York app homepage, alongside a click-through to download the third-party lottery app.
“We are excited to partner with Jackpocket,” added Vinny DiMarco, Market Manager, ESPN New York.
“Adding the Jackpocket tile to the ESPN New York App creates an intersection of sports and gaming, while providing a unique and convenient way to serve our fans.
“We look forward to the future of the partnership as it continues to evolve with event activation and content integration.”
