Pollard Banknote has congratulated its partners at the Texas Lottery on the successful launch of its new $5 Texas Edition Bucks & Trucks scratch ticket.
Launched this week, the ticket’s top prize hands four players the opportunity to drive home a Chevrolet Silverado truck, via entry into the Texas Lottery’s Chevrolet Silverado promotional second-chance drawing. The package includes a custom package and unique exterior badging.
Non-winning tickets also offer players the chance to win one of over 1,600 Silverado merchandise prize packs, including a Chevrolet Silverado branded metal cooler, baseball hat and sunglasses.
“We are always looking for ways to provide players with new and exciting games and Texas Edition Bucks & Trucks, which leverages the popularity of the Chevrolet Silverado, delivers on all aspects,” said Gary Grief, Executive Director of the Texas Lottery.
“Given the excitement that we have previously seen when debuting scratch tickets featuring engaging promotional second-chance drawings, we think Texas players are going to be thrilled with this new game.”
The Texas Lottery has utilised a multifaceted promotional campaign that has included digital advertisements and a social media contest, in addition to a variety point-of-sale displays to raise the ticket’s retail visibility.
“We are delighted that the Texas Lottery chose to leverage the appeal of the Chevrolet Silverado brand to produce a Texas-specific scratch ticket and engaging second-chance promotion that will appeal greatly to Texas players,” added Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.
“We are excited to continue working with the Texas Lottery and help strengthen its scratch ticket portfolio with innovative lottery products and programmes.
In January, the Texas Lottery was also lauded by Pollard on the successful launch of its $50 Casino Millions scratch-off ticket games, which had reached sales of over $143m in less than five months.