Pollard Banknote has congratulated its partners at the Texas Lottery on the history-making launch of its $50 Casino Millions scratch-off ticket games.
Since its launch last September, the scratch-off game has reached sales of over $143m and, based on sales in the first 10 weeks of launch, has become the highest-selling $50 scratch-off game in the lottery’s history.
Offering a jackpot of $5m and a total prize pot of $250m, Casino Millions proved an instant hit with Texas Lottery players, consolidating the $50 scratch-off games position as the favourite of players in the Lone Star State.
“We are thrilled with the success of the Casino Millions scratch ticket game,” said Gary Grief, Executive Director of the Texas Lottery.
“Our players enjoy high-quality, engaging scratch ticket games with exciting prizes, and Casino Millions delivers on all aspects. We look forward to continuing our collaborative work with Pollard Banknote to bring Texans exciting games for years to come.”
The Texas Lottery’s first collaboration with Pollard Banknote at the $50 price point was almost a decade ago, with a ticket featuring dazzling Scratch FX. Following this, the Texas Lottery began to offer three $50 games to the market at any one time, owing to the popularity of the category amongst its players.
“We are pleased to congratulate the Texas Lottery on the outstanding success of its Casino Millions scratch ticket game,” added Brad Thompson, Vice President, Sales & Marketing, Pollard Banknote.
“The Texas Lottery has been an industry leader in launching games at the $50 price point and the significant accomplishment of reaching over $140 million in sales with a single game has reinforced how well the Texas Lottery understands its players. As a proud partner to the Texas Lottery, we look forward to helping it continue to drive sales to support public education throughout the state.”