Lottery.com has announced it has partnered with AI-driven technology firm, ICARO, on an affiliate basis to target specific global markets.
Boasting 220m subscribers worldwide, including 170m across Latin America, North America and Europe, ICARO will join the recently-launched LotteryLink programme.
Tony DiMatteo, Co-Founder and CEO of Lottery.com, commented: “With their AI-driven marketing technology, engaged audiences and broad reach across North and Latin America, ICARO is an ideal addition to our LotteryLink affiliate program. Our agreement with ICARO demonstrates the consistent progress we are making in growing our B2B2C business.
“We greatly appreciate the opportunity to have a market leader like ICARO join LotteryLink and look forward to working with a tremendous team that has a shared vision of the future of digital media.”
Initially, ICARO will focus its efforts on marketing Lottery.com’s products to 4.2m unique monthly users in one of its Latin American markets, which has more than 50m addressable telecom subscribers under contract.
Paul Feller, Chairman and CEO of ICARO, added: “I am very excited to announce ICARO’s agreement with Lottery.com, which is bringing legally sanctioned lottery games to mobile users worldwide.
“We believe Lottery.com’s convenient and secure online gaming platform will resonate with our viewers and enhance their experience with ICARO’s AI-Driven media distribution, partnerships and personalised media products.”