Camelot has announced it has achieved recognition with the European Lotteries (EL) Responsible Gaming Certification and Level 4 of the World Lottery Association’s (WLA) Responsible Gaming Certification, for the fifth time.
Reaffirming its commitment to responsible gambling ahead of the eagerly awaited decision of the Fourth National Lottery licence competition winner, Camelot stated that the accreditations form ‘one strand of its healthy play strategy’, aiming to have lots of people playing a little, not a few playing a lot.
In the assessment process, the current National Lottery incumbent demonstrated its ‘ambitions to promote healthy play’, including imposing a ‘decentralised approach’ towards its healthy play program.
Improvements made from the 2019 accreditation process included initiatives such as annual healthy play training for all employees, and tailored training for different business areas for all new employees at the National Lottery.
Furthermore, the operator has conducted an independent review of its game design process with a specialised lens on healthy play, ensuring three levels of assessment of its games to keep its players safe when gambling.
A significant step that Camelot took to keep players safe is the increase in the minimum age for lottery tickets in the UK from 16 to 18 following a government examination of the National Lottery in the digital age.
Celebrating the WLA and EL certifications, Camelot’s CEO, Nigel Railton, said: “We’re incredibly pleased to have achieved the European Lotteries and World Lottery Association’s Responsible Gaming Certifications for a fifth consecutive time.
“At the end of this cycle, it will be a decade-and-a-half that we’ve held these highly respected certifications. We take a lot of pride in that, as well as the fact that we’ve been accredited from day one of the inception of the certifications. We firmly believe that this sets us apart and evidences our leadership role in this space.
“But we also know that our work in this area is never finished, despite everything we’ve achieved. We plan to continue working hard on our healthy play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.”