Lottery.com has announced its B2B affiliate and master affiliate marketing scheme with the launch of LotteryLink.
An important arm of its B2B affiliate marketing strategy, LotteryLink seamlessly fits in with the Lottery.com brand with its ‘highly recognisable and descriptive names and domains’.
Aiming to grow its network of global digital customers, the firm has a pipeline of both online and physical affiliates it anticipates will be important contributors to LotteryLink throughout this year.
For example, the firm cited that one of its master affiliates has ‘developed a customised program specifically focused on brick-and-mortar retailers promoting their customers’ purchase of its products’.
Furthermore, Lottery.com has also launched its B2C marketing campaign, utilising $30m raised from selling pre-paid advertising credit in Q3 last year to leverage multiple media channels, including targeted digital ads and search engine optimisation to reach new users.
“We are aggressively working to grow our user base while maintaining a sharp focus on capital discipline,” said Tony DiMatteo, CEO and Co-Founder of Lottery.com.
“I believe that the combination of LotteryLink’s ability to expand our user base with limited marketing spend and our favourable customer acquisition costs in our B2C segment puts us in a position to grow profitability. Today’s announcement is an example of the consistent progress we are making on our growth initiatives. We remain focused on the continued execution of our strategic plan.”