Live dealer gaming supplier BetGames.TV has announced that it is set to boost operator revenue and engagement following the reduction of play time of three of its most popular lotteries from five to four minutes.
The groundbreaking move will see hit games Lucky5, Lucky6 and Lucky7 now offer players the opportunity for quicker rounds, thus resulting in added draws per hour, day and year, securing a 25% increase in draw time.
The decision follows on from market research carried out which highlighted a surge in popularity after the optimisation of Wheel of Fortune and Dice Duel.
Aistė Garnevičienė, COO at BetGames.TV stated: “The gambling industry has seen a surge of activity in all lottery games, and with our latest optimisation we are perfectly placed to provide real-time improvements to our partners and their customers.
“Speed and diversity are key to capturing the attention of a new generation of tech-savvy players, and the faster format will both enhance the betting experience for players and increase revenue for operators.”
In fact, the research undertaken by the operator has consistently shown a marked growth in bet-counts, time-spend and increased revenue, with Wheel of Fortune alone showing an increase of 73% in bet counts.
Furthermore regarding Dice Duel, it was revealed that the title fared even better than the aforementioned Wheel of Fortune following optimisation, as it posted a record-breaking bet increase of 2640%.
