Jari Vähänen: Social elements improve the customer experience
In my previous columns, I have repeatedly emphasized identifying and understanding customers’ gambling motives. If and when lotteries want to improve their operations, they...
Marco Caccavale: Sisal aiming to improve UK National Lottery for all
Italian lottery operator Sisal SPA surprised the industry with its late bid to compete in the Fourth UK National Lottery Licence Competition, which opened...
Jari Vähänen: Lotteries can’t improve reputation of gambling industry alone
The collapse of the gambling industry's reputation threatens the future of the industry as a whole. In principle, gambling is a dangerous activity, which...
SBC Digital Payments: Digital ID trust can create ‘transformational development’ for gambling industry
Panellists at the SBC Digital Payments event agreed that the ‘repetition’ process is key to removing the ‘fear’ from adopting methods of digital verification...
Jari Vähänen: Lotteries’ requirements are growing – operating models must change
A company’s mission is to make a profit for its owners. That is also the case for lotteries, although they do not fully follow...
SBC Digital – Africa: Unusual Powerball draw was proven ‘random and not manipulated’ –...
Speaking at this week’s SBC Digital Africa event, Vice President of Szrek2Solutions Helena Pereira explained to delegates why a surprising draw of South Africa...
SBC Leaders: UK National Lottery Licence Competition – History and Past Contenders
The history and past contenders of the UK National Lottery Licence Competition are covered in the second edition of SBC Leaders for 2021.With the...
Sue Yoxall, mkodo: The unique combination of native app and real-money gaming expertise
Sue Yoxall, Co-Founder and Executive Director of mkodo, discusses meeting the growing demand for digital entertainment, and why changes to Google Play and Apple...
US lotteries help raise awareness for National Problem Gambling Awareness Month
The US lottery sector has voted with its feet in favour of this year’s National Problem Gambling Awareness Month (PGAM), with several operators moving...
Jari Vähänen: Personalisation makes every customer happy
Personalisation is a rising trend in the digital business. The first personalised services were built up already some 20 years ago, and a breakthrough...