The New Hampshire Lottery has become the first operator to introduce Wheel Spin Spectacular, the latest new eInstant title from Instant Win Gaming (IWG).
The launch has been described as a breakthrough for the lottery sector, bringing wheel-based gameplay with player choice elements to the digital instant category for the first time.
Interactive mechanics
Unlike traditional eInstants, Wheel Spin Spectacular gives players the chance to select from multipliers and bonus features. At its core is a spinning wheel mechanic, designed to deliver a varied experience on every play and boost engagement across both casual and established audiences.
“Wheel Spin Spectacular introduces a new style of play for our eInstant portfolio,” said Kelley-Jaye Cleland, Chief Product and Programme Officer, New Hampshire Lottery.
“The game combines a classic wheel mechanic with interactive features that we believe will appeal to both existing players and new audiences. We appreciate IWG’s partnership in developing this innovative addition to our lineup.”
Supplier strategy
The rollout aligns with IWG’s wider commitment to innovation across NASPL and WLA-member lotteries, ensuring its partners have access to fresh content that both entertains players and contributes to good-cause funding.
Jason Lisiecki, Executive Vice President, IWG, added: “We are thrilled to see the New Hampshire Lottery becoming the first to introduce Wheel Spin Spectacular.
“This game represents the next evolution of eInstants, combining familiar gameplay mechanics with innovative features that will resonate with players. We look forward to bringing this exciting new format to lotteries worldwide.”
The New Hampshire Lottery was formed in 1964, making it the first modern US state lottery. It was originally created as the New Hampshire Sweepstakes, established to raise money for education.