The Massachusetts State Lottery Corporation (MSLC) is expanding its range of eInstant games, further growing its position outside the traditional lottery games space.
The state lottery incorporates titles produced by NeoGames, a division of Australian company Aristocrat Interactive. The ASX firm is already a partner of the state lottery, with the duo having signed an iLottery platform deal in September last year.
Terms of the partners’ latest contract will see the MSLC add 20 of NeoGames Studio’s eInstant games to its product library, alongside two new exclusive online draw-based games as part of a wider catalogue of these titles.
The eInstant product includes a iLottery vibration of Aristocrat’s land-based gaming Timber Wolf game. The deal marks a continued focus on cross-sector integrations by Aristocrat, with the Australian firm looking at how land-based products can be developed for lottery firms.
Mark William Bracken, Massachusetts State Lottery Executive Director, said: “Today marks an important step forward in modernizing our operations and launching an exciting new iLottery offering that complements our industry-renowned retail programme.
“We’re confident that our new iLottery program will elevate our player experience and allow us to further fulfil our mission of maximizing revenue returned to the Commonwealth, with online sales supporting early childhood education and care grants that will benefit families throughout Massachusetts.”
This week’s eInstant integration marks a continuation of the contract Aristocrat and the MSLC entered into last year. The contract covers five years, with three additional three-year extension opportunities.
The initial deal saw Aristocrat develop a customer iLottery solution for the lottery. It has also established a local HQ in Quincy, Massachusetts, focused on delivering the MSLC iLottery project.
Dylan Slaney, Aristocrat Interactive Chief Executive Officer, said, “This is a milestone moment for Aristocrat Interactive, and the Massachusetts State Lottery as we deliver the first-ever online lottery offering for Massachusetts players.
“We are proud to be partnering with the Massachusetts State Lottery, who is widely recognized as a global lottery leader. Now with this new iLottery platform, plus our collection of world-leading iLottery game offerings, combined with pioneering marketing, and responsible gameplay solutions, the lottery is in a strong position to continue to deliver its charitable mission.”