Sports Entertainment Gaming Global Corporation (SEGG) has strengthened its senior leadership team after confirming the appointment of Daniel Bailey to its Board of Directors.
The appointment is a direct result of SEGG’s majority acquisition of Veloce Media Group, a motorsport media company of which Bailey is the Chief Executive Officer (CEO) and Co-Founder.
Commenting on his appointment, Robert Stubblefield, Chief Financial Officer and Interim CEO and President of SEGG Media, said: “Dan’s appointment reflects our commitment to aligning operating leadership with governance.
“Veloce delivers scale, rapidly growing revenues and profits, and high-quality commercial partnerships. Bringing Dan onto the Board ensures strategic continuity and strengthens our ability to execute on integration and growth.”
Bailey played a key role in overseeing the growth of Veloce to a global media platform that combines esports, motorsport and gaming content into a single channel.
The company has a vast partnership portfolio under its belt, including deals with sports teams, athletes and global commercial enterprises like McLaren and Visa. Under Bailey’s leadership, the company also recently acquired media firm Quadrant, which was co-founded by Lando Norris.
Now a SEGG Board Member, Bailey will leverage his experience to support digital audience monetisation, brand partnership strategies and global expansion efforts as SEGG continues to pursue the goals outlined in its 2026 revenue growth plan.
The acquisition of a majority stake in Veloce forms part of SEGG’s corporate strategy to strengthen its internal operations, with SEGG setting aside around $60.7m at an enterprise value to acquire a majority interest in the business.
In turn, SEGG received Veloce’s list of blue-chip commercial relationships, global digital audience, expansion across esports and motorsport as well as continuity of embedded leadership through its Board.
Adding final comments on his latest venture, Bailey said: “This marks an important milestone for both Veloce and SEGG Media.
“Combining SEGG Media’s access to public markets and strong domain names with Veloce’s proven revenue model and global partnerships creates a powerful platform for accelerated expansion. I look forward to contributing at Board level as we scale the combined business.”