SEGG Media Group, the parent company of the Lottery.com lottery courier and Sports.com media brands, has mapped out some key strategic priorities.
The company recently closed a $2.5m Securities Purchase Agreement under a shelf registration statement, declared effective by the Securities and Exchange Commission (SEC) as of 28 November 2025.
Having completed a number of initiatives and projects during 2025, the company now plans to use the $2.5m in newly acquired funds to achieve five key objectives largely revolving around acquisitions and strengthening its existing operations.
Marc Bircham, Chairman of the SEGG Media Board of Directors, said: “We have entered a phase where results matter more than rhetoric.
“The Company will prioritize fundamentals: driving sustainable revenue growth, improving operational efficiency, and strengthening financial stewardship.
“This transition marks a shift toward a culture centered on follow-through, accountability, and delivering on what we say we will do.”
New funds, same priorities
Acquisitions have been on SEGG Media’s agenda for some time, with the company having acquired the Sports.com domain in 2021 and the Tickets.com platform in May 2025. The company was operating as Lottery.com at this time.
The diversification of its operations led to the company deciding to initiate a rebrand back in July, taking on the SEGG Media name. Lottery.com remains a core offering, and was re-launched in Mexico as the first step in a wider Latin American expansion in August.
Potential acquisitions have also been on the company’s agenda for the past few months. Shortly after the rebrand, for example, the group announced that it was on the lookout for new sports technology partners, or prospective sports technology acquisitions.
Following the recent funding, SEGG Media has earmarked a finalisation of its acquisition of a controlling interest in the Veloce Media Group, a motorsports media company, and secured the intellectual property associated with the Concerts.com and Tickets.com takeovers.
It also plans to invest in international gaming, starting off with Mexico – where as mentioned above the company re-launched Lottery.com earlier this year. Funding in this area will focus on existing infrastructure, regulatory readiness, and expansion plans.
Continuing investment in the Sports.com platform, including a new Florida-based facility, Boca Raton, is another objective. Finally, the group has set out a general objective of addressing operational needs and strengthening internal processes.
“Our ability to close on the $2.5m investment was because we focused on clear, attainable milestones with an achievable execution plan,” said Robert Stubblefield, SEGG Media CFO and Interim CEO, who took on interim leadership duties from Matthew McGahan shortly before the funding announcement.
“This underscores my belief that we need to be more committed to strengthening the foundations of SEGG Media by focusing on responsible growth, operational discipline, and delivering long-term value for our shareholders.
“For example, completing the Veloce acquisition is projected to add nearly $20m in annual revenue beginning in Q1 of 2026 to our top line which is more than the Company has reported since going public in 2021.”