Scientific Games has strengthened its partnership with the Delaware Lottery with the launch of a new iLottery programme to fund state initiatives.
The updated partnership will deliver a new online sales service that drives player engagement through reward incentives integrated with the lottery’s e-Instant games and its existing Delaware Lottery Players Club online loyalty scheme.
An invitation to participate has been extended to partnering retailers statewide, with new incentives to boost retail sales also introduced to the lottery’s already existing affiliate programme.
Newly added features include the Healthy Play initiative, which encourages responsible gambling, a revamped mobile UX, and an expansion of available e-Instant games, among others.
Matt Lynch, President, Digital for Scientific Games, commented: “We are excited to bring our global expertise, content and technology to the Delaware Lottery with an evolutionary iLottery solution developed to adapt to consumer play preferences and market trends.
“The Delaware Lottery has a strategic vision. Their leadership’s forward-looking, player-centric approach, starting with launching a loyalty program and moving to a robust iLottery and omnichannel platform, ensures scalability and long-term sustainable growth for the Lottery and its beneficiary programmes.”
The latest partnership update builds on the already expansive portfolio of products Scientific Games has with the Delaware Lottery, such as sports betting, the Scientific Games Enhanced Partnership programme for instant game management, a centralised monitoring system for gaming machines and lottery, draw and Keno games, as well as point-of-sale and self-service vending technology.
Helene Keeley, Delaware Lottery Director, added: “As the provider of the Delaware Lottery’s online loyalty program and retail games, Scientific Games has a unique understanding of our players and our full lottery offering. iLottery was the next step to give Delaware players easy, convenient digital access to our entertaining games.
“Launching an integrated, state-of-the-art iLottery program as part of the Delaware Lottery Players Club offers our players the opportunity to experience the thrill of playing how they choose—at retail or online—so we can continue driving maximum transfers to the state’s General Fund.”