EveryMatrix, one of the biggest international technology firms targeting the Latin American lottery space, has hired a new lead for this task.
The Malta-based company confirmed Matias Montero as Managing Director of its Latin American business, where lottery companies are a key target.
Montero will be based in Buenos Aires, and report directly to Daniel Clark, EveryMatrix’s Group Commercial Director. His two decades experience in Latin American gaming were of particular interest to the firm.
“We’re delighted Matias has joined our global commercial team as we grow our presence in Latin America with local expertise across a multitude of disciplines,” said Clark.
“Our approach to market building always starts with engaging the industry’s best and brightest local talent and I’m confident that with Matias’s experience, connections and deep knowledge he will rapidly grow our turnkey platform product offering across territories we have identified as vital to our success.”
EveryMatrix has a varied focus, working with operators across all disciplines of the global betting, gaming and lotteries industry via its divisions like SlotsMatrix and OddsMatrix, and the LotteryEngine.
In Latin America, lotteries have formed the basis of its ambitions so far with the company joining the Ibero-American Corporation of State Lotteries and Betting (CIBELAE) last year.
Latin America is home to various national and state lotteries, with Brazil in particular hosting a vibrant industry. Many of these state lotteries have also shown a willingness to get involved in sports betting, particularly in Brazil following the launch of the ‘Bets’ regulatory regime on 1 January 2025.
Montero remarked: “I’m thrilled to join the company and timing could not be better with many local and international brands needing to scale up their operations as player volumes and demands for richer experiences increase, regulation continues to evolve and more innovation is required to stand out.
“This is precisely where EveryMatrix comes in with proven turnkey platform technology solutions that consistently generate results for the world’s biggest brands, overcoming operators’ biggest challenges and taking customers to the next level. Everything is possible and I look forward to growing our presence across the region.”