CIBELAE: LatAm’s biggest challenge is finding the best equation to distribute profitability

EveryMatrix is positioning itself for further growth in Spanish and Portuguese lottery markets via membership of the Corporación Iberoamericana de Loterías y Apuestas de Estado (CIBELAE).

The B2B solutions developer has a history of working closely with the lottery sector, notably providing sports betting and iGaming solutions to a number of prominent European lotteries such as Norway’s Norsk Tipping and Hungary’s Szerencsejáték.

Similar opportunities are now presenting themselves in Latin America, particularly in Brazil with its multiple state and provincial lotteries. EveryMatrix has opted to join the CIBELAE, the official branch of the World Lottery Association (WLA) for Latin American nations as well as Spain and Portugal, to spearhead its ambitions in these nations.

Ebbe Groes, Group CEO and Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.

“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”

By joining CIBELAE as an Associate Member, EveryMatrix now sits alongside a range of other major technology providers, lotteries, and iGaming operators active across the growing Latin American markets.

The group has cited networking opportunities, driving discourse and regional influence as key benefits to its CIBELAE membership. It is hoping to further build on an already strong presence in Latin America, having found particular success for its SlotMatrix aggregator and licensed content in markets like Brazil, Columbia and Peru.

Rodrigo Cigliutti, Executive Director of the CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”