Greentube, the digital arm of NOVOMATIC, has made its first move into Moldova following a content partnership with the state-owned National Lottery.
The launch means Moldovan players can now access Greentube’s portfolio which includes Book of Ra deluxe, Sizzling Hot deluxe and Lucky Lady’s Charm deluxe – alongside newer titles like Piggy Prizes Wand of Riches 2 Buy Bonus.
A foothold in a new market
Greentube has been pushing deeper into Central and Eastern Europe’s regulated markets, with Moldova now added to its map. The National Lottery, founded in 2011, operates a wide range of products from lotteries and sports betting to slot machines, with proceeds funneled into state projects.
Andrei Petre, Sales and Key Account Manager at Greentube, said: “Entering the Moldovan market is an exciting milestone for us and one that aligns perfectly with our strategy of growth in regulated markets.
“Launching with the country’s National Lottery gives us a unique position in Moldova and the opportunity to reach a wide audience with both our classic and new content. We look forward to building a long-lasting and successful presence in this dynamic market.”
Local operator view
For the National Lottery, the deal brings a new international supplier into its ecosystem and broadens the digital games line-up available to customers.
A spokesperson for the National Lottery added: “The partnership with Greentube gives us the opportunity to expand our digital portfolio with games that are internationally recognised for their quality and reliability. This step marks an important milestone in diversifying the content available to players in the Republic of Moldova.
“We value our collaboration with Greentube and believe that it reflects our shared commitment to a responsible, regulated and safe gaming environment. We also emphasise that all activities initiated will be carried out in strict compliance with the national legislation in force regarding the advertising and operation of gambling.
“The National Lottery remains committed to its mission of promoting transparent and compliant practices, actively contributing to the sustainable development of the sector in the Republic of Moldova.”
In another lottery push, last week Greentube also secured a new partnership with Hrvatska Lutrija, the Croatian National Lottery, to supply its online casino portfolio to local players.
The deal brought titles such as Book of Ra, Sizzling Hot and Lucky Lady’s Charm to the operator’s digital platform, with Greentube noting that its content has already built strong traction, again, across Central and Eastern Europe.