Instant Win Gaming (IWG) has secured two lottery contracts in Virginia and New Hampshire, bringing it major US market gains.
A digital content partner of both the Virginia Lottery and the New Hampshire Lottery since 2020, IWG has now signed a further two-year deal with each of the WLA members.
This will allow IWG to continue the supply of eInstant games and grow both lotteries’ online player bases, which have so far built a following around IWG’s title portfolio thanks to its gameplay mechanics and continuous updates.
Jason Lisiecki, Executive Vice President at IWG, said: “We’re incredibly proud that both Virginia and New Hampshire have entrusted our services for a further two years.
“We’ve thoroughly enjoyed pioneering many of our innovations with both and are eager to take these partnerships to the next level through these two contract extensions.”
Just in the last year alone, IWG introduced several improvements to the lotteries’ online offer, including brand new jackpot games and value-boosting features.
The innovation brought by IWG was highlighted by Kelley-Jaye Cleland, Chief Product and Program Officer at New Hampshire Lottery, who said: “Over the past four years, we’ve collaborated on many industry firsts, including games that change visuals based on time of day, wager-based features that unlock new ways to win, and eInstant games tied to local sports brands.
“We continue to rely on IWG to deliver the kind of forward-thinking innovation that keeps our players engaged and entertained.”
More on IWG’s influence on the US lottery market was brought up by Scott Kenyon, Deputy Executive Director of Marketing at Virginia Lottery.
He added: “Together, we pioneered many firsts in the U.S. eInstant sector — from the first-ever progressive jackpots to the first-ever pulse games with dynamic visuals. We’re excited to see what the next two years bring.”