Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s casino division, driven by CasinoEngine.
Having spent almost two decades in the iGaming industry, notably holding senior roles at IGT, Light & Wonder and OpenBet, he will now report to casino business unit CEO Stian Enger.
As a provider of sportsbook solutions to the lottery sector, EveryMatrix works with some of the biggest names across Europe including the Hungarian National Lottery Szerencsejáték, OPAP, Malta Lotteries, Veikkaus and Norsk Tipping.
It was only in January this year that EveryMatrix won a highly competitive public procurement process to provide World Lottery Association (WLA) member Norsk Tipping with a range of in-house and aggregated content plus bespoke casual games development. The agreement was the company’s largest ever SlotMatrix deal.
Burroughes commented on his appointment: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
As COO of EveryMatrix’s casino division, Burroughes will oversee a segment which generated €2.8bn in Gross Gaming Revenue (GGR) for customers last year, and processed over 73 billion game rounds.
“Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands,” added Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, added.
This commercial experience extends to setting strategies and managing customers and integrating content from top game studios, platforms and aggregation solutions.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership,” Groes continued.
Burroughes’s new CCO role will centre around delivering the forthcoming EngageSuite ecosystem to existing and new clients.
He will also take on several other responsibilities such as working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution, amongst other tasks.