The CT Lottery has partnered with the National Council on Problem Gambling and the Connecticut Council on Problem Gambling (CCPG), whilst also being in collaboration with other industry stakeholders.
In supporting Problem Gambling Awareness Month (PGAM), the CT Lottery is undertaking initiatives designed to raise awareness of the issue and help foster discussions about prevention, identification, treatment and recovery.
Frank Suarez, President and CEO of the CT Lottery, commented: “Responsible Gambling is at the core of everything we do at the CT Lottery.
“We’re here to remind people to make healthy choices when it comes to gambling and to provide accessible resources for those in need. It’s not enough to just have these resources available, we need people to use them. Don’t wait, don’t be afraid to ask for help when it’s needed.”
In detail, the organisation is set to roll out a ‘robust campaign’ throughout March, featuring a variety of public service announcements across multiple platforms.
In-store displays to billboards, social media, and the CT Lottery website will give the public access to ‘vital resources’ on problem gambling prevention and assistance.
The campaign will also feature responsible gambling messages on TV, radio, retail terminals, and physical displays throughout Connecticut.
The theme of this year is ‘Seeking Understanding’ which focuses on increasing awareness of problem gambling as a ‘serious but often misunderstood’ mental health condition.
The campaign seeks to foster greater awareness and empathy, break down barriers to treatment and provide support for individuals and families impacted by gambling-related harm.
In further news, Connecticut legislature is currently considering a ban of ticket courier services – a practice allowing the purchase of lottery tickets online on behalf of others.