Digital lottery and sports entertainment provider Lottery.com has launched its international operations to expand to a wider audience.
The launch has been backed by a strategic investment into the company’s technology platform that aims to deliver the required experience tailored to an international audiences’ needs. A main goal will be markets across Europe and Africa.
To further enhance its expansion, US-based Lottery.com has secured a number of partnerships with marketing and affiliate partners that specialise in customer acquisition.
Matthew McGahan, Chairman of Lottery.com, commented: “We are entering an exciting new chapter for Lottery.com. By investing in augmenting our technology, refreshing our brand for international markets and forming strong partnerships, we are laying the foundation for sustained success in international markets.
“We are confident in our ability to generate revenue from international lottery operations by the end of March and our mission is clear: to deliver long-term value for our shareholders and redefine the lottery experience for customers worldwide.
“The team is delighted that after two years of this exhaustive turnaround, Lottery.com is just weeks away from generating revenues from lottery operations.
“Our focus and next milestones will be the domestic relaunch of the Lottery.com brand and the introduction of Sports.com to new markets, including the US.”