Pollard Banknote Limited has extended a congratulatory message to the Nebraska Lottery after it successfully launched the third iteration of its $5 scratch game Frogger.
Available exclusively through Pollard Banknote, the game launched back in July and has managed to outperform other $5 games based on the first five weeks of sales.
The latest version of the maze-style Frogger ticket includes a yellow and green artwork, and offers the chance for an instant $50,000 win.
In order to effectively promote the offering to a wide range of customers, the Nebraska Lottery has incorporated various marketing strategies, including a 15-second animated ad, static banners and a number of advertisements on the Lottery’s own website.
Brian Rockey, Director of Nebraska Lottery and Charitable Gaming Division, commented: “The timeless appeal of Frogger has always been extremely popular with our players.
“We know firsthand that pairing a game with a microsite adds considerable value by allowing us to deliver engaging experiences across multiple channels.
“Working with Pollard Banknote on the ticket’s marketing strategy has helped make Frogger a significant contributor to our mission of generating proceeds for good causes throughout Nebraska.”
The Frogger brand has been incorporated into scratch games a total of 62 times across a variety of price points.
With the game playing a prominent part of its offering, the ultimate goal of the Nebraska Lottery is to generate proceeds for good causes across the state’s 93 counties. Since the lottery’s launch in 1993, it has managed to accumulate over $1bn for its beneficiary funds.
Brad Thompson, VP of Sales and Marketing at Pollard Banknote, added: “We are excited to see the Lottery launch a third successful Frogger scratch ticket.
“A staple of our retro licensed brands, this classic character has repeatedly proven to be a hit with lottery players across generations and a sales-driver for any lottery portfolio.
“With the added strength of an online component, the Lottery can ensure that its latest Frogger game will appeal to new and existing players alike and boost sales for the good causes it supports.”