Inspired partners Paddy Power on multi-year terminals deal

Inspired partners Paddy Power on multi-year terminals deal
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Inspired Entertainment will provide Paddy Power with fully-integrated managed services for its entire UK estate of terminals as part of a new, exclusive long-term contract signed between the two parties.

Under the terms of the agreement, approximately 1,400 terminals will be catered for with services provided including installation, remote and field technology support, as well as content and platform deployment.

Additionally, the Flutter Entertainment brand has committed to the procurement of 1,400 new Vantage server-based, gaming-ready cabinets throughout 2023.

Brooks Pierce, President and COO of Inspired, commented: “Paddy Power does an exceptional job operating its UK betting shop estate, which tends to contain premium locations, and we are thrilled to partner with such a premier provider.

“We have a great relationship with Paddy Power and this agreement, including the provision of our new Vantage terminal, improves their product offering and drives revenue growth, while also reducing operational costs.

“This is a prime example of how the transformation of our footprint in the UK from a hardware-centric, capital-intensive business model to a managed services, content and platform, asset-light model can be mutually beneficial for the evolution of the industry.”

Vantage, the latest edition to the Inspired VLT family which includes Eclipse and Valor, is powered by an intelligent operating system featuring a modern and intuitive next-generation menu with functionality that drives player game recommendations based on playing sessions.

Inspired signed a similar agreement with Betfred last month, providing the bookmaker with fully-integrated managed services for its entire estate of over 5,500 terminals, alongside the the procurement of 5,000 new Vantage cabinets.

Vince Bateson, Head of Retail Gaming for Paddy Power, added: “We have an excellent partnership with Inspired, which has developed over many years. Our customers know and trust Inspired’s product and we’re delighted to be able to enhance our offering with the very latest terminal and the very best technology.

“Inspired’s Vantage terminal has performed exceptionally well in our trials and is a perfect fit with our strategic goal of providing our customers with the best possible experience in our retail shops.”