Inspired Entertainment signs multi-year Betfred deal

Inspired Entertainment signs 'milestone' Betfred deal
Image: Shutterstock

Betfred has committed to the procurement of 5,000 new Vantage cabinets to Inspired Entertainment as part of a new five-year contract signed between the two parties.

Vantage, the latest edition to the Inspired VLT family which also includes Eclipse and Valor, is powered by an intelligent operating system that drives player game recommendations based on their playing sessions.

The UK-based bookmaker Betfred has committed to the procurement of these server-based, gaming-ready cabinets throughout 2023.

“This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028,” said Brooks Pierce, President and COO of lottery and gaming provider Inspired.

“We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward.”

Under the terms of the agreement, Inspired will ‘exclusively’ provide Betfred with fully-integrated managed services for its entire estate of over 5,500 terminals, including installation, remote and field technology support, as well as platform and content deployment.

“Inspired has been a trusted key supplier for 20 years with whom we have a very collaborative partnership,” added Mark Stebbings, Betfred Group COO.

“We aspire to provide our customers with the best possible experience and Inspired’s new Vantage cabinet delivers.

“We have been impressed with Vantage’s results and we are excited for our customers to enjoy Inspired’s best-in-class innovative technology, hardware and content.”