Scientific Games has reported that its Scratch Connect retail-to-digital bridging tool has been successfully implemented in Ohio, with a double-digit rate of early adopters.
The tool itself was designed with a seamless transition from retail to mobile in mind, allowing players to switch between a retail scratch-off offer to its digital counterpart through a single click.
In practice, this means that almost 570,000 Ohio Lottery players scanned their $5 Bonus Cash Wheel retail ticket to subsequently play the digital Reach the Wheel online game, and 40% of them then selected “play again by entering another ticket” – tapping into the full connected retail-to-digital experience.
Ohio marks the third location where Scratch Connect has been successfully launched, following Kentucky and Pennsylvania. The physical ticket remains the main entry point, with all prizes only redeemable at the retail point-of-sale, even those won through the digital experience.
Every location where Scratch Connect is active has different features tailored for each specific lottery. In Ohio, Scientific Games rolled out a specific wheel-style action that matches the Ohio Lottery’s Bonus Cash Wheel scratch-off game, with its own visual cues and color matching to create a cohesive physical-to-digital experience.
Charlie Scannella, VP, Customer Success & Relationship Management for Scientific Games, commented: “The early response to Bonus Cash Wheel demonstrates the opportunity lotteries have to connect retail and digital play in a way that feels natural to players.
“Scratch Connect extends the entertainment of a physical scratch game to mobile while keeping the retail network central to the experience. Players can move easily from the ticket to digital play without an account or registration, giving lotteries a simple way to introduce a connected experience while supporting their retail business.”