Abacus Solutions International has confirmed the completion of its acquisition of Playport Gaming Systems’ digital lottery platform, as it seeks to strengthen its market position.
Under the provisions of the agreement, Abacus will take over Playport’s mobile and digital gaming platform, including all contracts and business interests.
As Abacus seeks to expand its Lottery Everywhere solution, the merging of the pair’s tech will deliver a ‘robust and turnkey’ instant win gaming solution to lotteries around the world.
Abacus CEO, Simon Butler, commented: “We believe the addition of Playport’s digital platform to Abacus’ Lottery Everywhere product offering strengthens our position in the market and will be a great success.
“We envision this new gaming amenity will open up a market of thousands of new points of sale for digital games for our lottery customers, bringing incremental sales to our lottery Customers and allowing players to buy tickets in a very convenient and simple manner.”
Following the acquisition, Playport’s instant win game platform and its ‘Games2Go’ Buy Now, Pay Later mechanism will combine with Abacus’ integration into the retail ecosystem to create an omnichannel experience for global lottery clients.
Digitising its play experience, Abacus states, will help to strengthen the player relationship via ‘targeted marketing campaigns and retailer or lottery-branded games’ in the digital realm.
Playport Chairman, Bob Kaminski, added: “We are excited to join forces with Abacus in presenting an expanded lottery platform for both in-lane retail and online consumer digital gaming products.
“Abacus’ proactive expansion of its lottery solutions footprint in North America and globally will greatly accelerate the adoption of the Playport mobile gaming products.”
