The Ontario Lottery and Gaming Corporation (OLG) is recreating a smaller scale version of the Toronto International Film Festival (TIFF) in Campbellford, North Bay and Windsor.
The objective is to give back to communities across Ontario and bring local residents together, ensuring they do not feel excluded from such events.
OLG’s TIFF on Tour aims to create an ‘authentic movie premier experience’ with the presence of the iconic red carpet, while there will also be an OLG Cinema Park for the duration of the festival.
“We’re so pleased to be launching OLG’s TIFF on Tour to bring the magic of this great film festival to communities outside Toronto, which wouldn’t otherwise have the opportunity to experience all the excitement of TIFF,” said Alexandra Aguzzi, OLG’s Senior Vice President, Brand, Communications and Sustainability.
“OLG’s partnership with TIFF is a great reflection of our shared belief in supporting local arts & culture, and Ontario communities as a whole.”
The premier events will be free of charge and open to the public, though attendees must be at least 18-years-old to participate.
The first takes place today, September 14, at The Aron Theatre in Campbellford, with the second event in North Bay at Capitol Centre on September 21.
The third and final event occurs in Windsor on September 28 at the Capitol Theatre and Arts Centre.
“Our mission at TIFF is to transform the way people see the world, through film,” added Elisabeth Burks, VP, Partnerships, TIFF.
“Through this partnership with OLG we will bring that mission to life in a powerful way.
“TIFF On Tour recognises the power of entertainment, arts and culture to spark connections and conversations within our communities.
“We’re incredibly proud to partner with OLG to bring meaningful experiences and the magic of TIFF to these three cities.”
OLG also expanded its coverage earlier this year with the launch of a new digital sports show, which was subsequently praised for its innovation by Twitter.
The show accrued over 70million views in a matter of months, and included guest hosts such as sports commentator Ashley Docking and former CFL player and reality TV star Brad Smith.