The Colorado Lottery has extended its contract with Scientific Games as the firm seeks to ‘responsibly grow’ its scratch game business.
Scientific Games has provided the lottery’s scratch games for nearly 40 years and this latest agreement will see the Las Vegas-based company provide the Colorado Lottery with instant game design and portfolio management services, as well as technology-driven analytics and advanced logistics, game manufacturing, marketing, and much more.
Pertinently, the Scientific Games Enhanced Partnership (SGEP) programme will be at the service of the Colorado Lottery’s scratch game business as the firm steps up its efforts to give back to the state.
The advanced logistics are powered by the company’s patented Scitrak and Ordercast systems to direct proper inventory management and distribution across the network of more than 3,000 Colorado Lottery retailers.
This will involve contributions to Colorado’s parks, trails, pools, open spaces and schools.
Tom Seaver, Director of the Colorado Lottery, commented: “We are focused on responsibly growing our scratch game product category for the enjoyment of Colorado players and maximising our returns to good cause programmes in the state.
“This contract extension with Scientific Games will bring operational efficiencies to the lottery and our retailers.”
The SGEP programme is used by seven of the top ten performing instant game lotteries in the world, and is powering nearly 40% better performance in instant game weekly per capita retail sales compared to US lotteries without the programme.
Additionally, the contract extension will bring 500 SCiQ units to select Colorado Lottery retailers, with its ‘groundbreaking’ retail technology giving the lottery and its retailers ‘unprecedented, real-time visibility and control’ of instant game inventory in individual stores.
SCiQ will also significantly streamline the retailers’ operational and accounting procedures for Colorado Lottery scratch games.
Meanwhile, the new deal will create jobs and a new office located near the lottery’s headquarters in Lakewood.
“This is an exciting opportunity for the Colorado Lottery and Scientific Games teams to expand our work together to entertain players and benefit environmental and education programmes in the state,” added John Schulz, President, Americas and Global Instant Products for Scientific Games,
“We look forward to taking our collaborative efforts to the next level through an SGEP partnership that includes our SCiQ technology.”
This extension is the latest in a long line of significant moves made by Scientific Games, with the firm expanding its presence across the globe.
Last month, Scientific Games signed a ten-year deal with Loteria Nacional de Ecuador, the Ecuador National Lottery, to supply instant games, lottery systems, retail technology and an electronic draw game.
Slightly closer to home, SG extended its long-lasting partnership with Loto-Quebec to become the lottery’s primary instant games partner.