NeoPollard Interactive (NPi) has congratulated the North Carolina Education Lottery (NCEL) on its ‘incredible’ ilottery results during the fiscal year 2022.
The North Carolina Education Lottery generated $81.7m in online draw game sales in FY2022 from games such as Mega Millions and Powerball, representing a 26% rise in sales.
Draw-based games purchased online now represent 20% of the lottery’s total draw game sales (for the same games offered at both retail and online), and 76% of online draw-based game purchases were made via mobile devices.
“We congratulate the North Carolina Education Lottery on a marvellous FY2022,” commented Doug Pollard, Co-CEO, NeoPollard Interactive.
“The lottery’s success is a testament to its ability to attract and engage players across multiple channels through our best-in-class ilottery, loyalty, and mobile application solutions.”
Furthermore, there have been ‘significant advancements’ to the NCEL’s Online Play programme in FY2022, with expanded payment options, such as PayPal, becoming available. Additional improvements include a responsible gaming enhancement that gives players added visibility into their responsible gaming limits.
“The North Carolina Education Lottery is thrilled with our FY2022 results and the success we saw from our Online Play, loyalty, and mobile application offerings,” said Mark Michalko, Executive Director, North Carolina Education Lottery.
“The innovations introduced provide more opportunities for players to engage with our brand across channels, supporting our mission to maximise the money the lottery can raise for education.
“We look forward to continued collaboration with NPi in the coming years.”
NCEL’s Online Play programme is driven by a combination of NPi’s NeoSphere ilottery platform together with NeoDraw, a dedicated draw games central system for the online channel with unique features and functionality, and Power Suite of ilottery services, including advanced data analytics and insights through NPi’s NeoCube, and Ignite Player Marketing services.
Additionally, the NCEL benefits from Pollard Banknote’s ‘playON’ player engagement platform and a full-featured mobile application.
“NPi is honoured to be the North Carolina Education Lottery’s partner as it experiences this incredible accomplishment,” added Moti Malul, Co-CEO, NeoPollard Interactive.
“Through our collaborative partnership with the lottery, we will continue to provide the lottery with new and innovative ilottery features to help generate additional revenue for education across the state.”
In FY2022, the lottery’s player engagement platform, Lucke-Rewards, reached nearly 900,000 members with an average 3% growth month over month.
There are approximately 150,000 players engaging with loyalty every month, with an average redemption rate of 93% of awarded loyalty points each month.
Over the same time period, the Lucke-Rewards programme also saw an average of 8.1 million tickets submitted each month for loyalty points.
Meanwhile, it was reported earlier this year that the NCEL has raised more than $9bn for education programmes across North Carolina since its inception in 2006, including a record-breaking total of $936m last year.