NeoGames’ BtoBet bolsters African presence with new agreement

NeoGames' BtoBet agrees two new deals in Africa
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NeoGames subsidiary BtoBet has this week announced a new deal in Mozambique as the platform provider expands its operations in Africa.

Firstly, BtoBet has signed a multi-year partnership agreement with Mozambique lottery provider SOJOGO and Santa Casa Global, the global arm of the Portuguese National Lottery Santa Casa da Misericórdia de Lisboa.

Alcinda Santiago, General Director of SOJOGO, commented: “In BtoBet we have found a sportsbook platform partner that matches our own ambitions and focus on gaining a leadership role in its market.”

Francisco Pessoa e Costa, Executive Director of Santa Casa Global, added: “Our high demands on technology, robust performance, and flexibility, coupled with the need to offer our players a superior betting and gambling experience have led us to seek a data-driven, high-quality, turnkey sportsbook solution.”

The deal will see BtoBet provide SOJOGO with its proprietary sportsbook offering for both its online operations and retail network.

Moti Malul, CEO of NeoGames, said: “BtoBet has a wealth of experience in creating a leading sportsbook product and we look forward to helping SOJOGO deliver exciting sports betting experiences to its players.

“NeoGames has been partnering with Santa Casa in Portugal for more than a decade and we are excited to leverage this close relationship into another market.

“SOJOGO is on a mission to create a premium betting experience in Mozambique, and thanks to BtoBet’s cutting-edge technology we believe that they will be able to deliver a bespoke and localised experience to their players.”

Malul also spoke of BtoBet and SOJOGO’s new partnership in NeoGames’ release of its financial results for the second quarter of 2022, where it was revealed the firm’s revenue had increased 63.6% year-on-year.

Dima Reiderman, Managing Director of BtoBet, added: “We are delighted to partner with SOJOGO in Mozambique. The agreement is yet another significant validation of the strengths of BtoBet’s competitive sportsbook solutions.

“SOJOGO has ambitious plans to grow its footprint in the local market, and we look forward to helping to unlock those ambitions with the power and flexibility of our premium betting product.”

This new deal follows June’s announcement that NeoGames has entered the Brazilian ilottery market via an agreement with Intralot do Brazil, the operator for Loteria Mineira.