NeoGames delivers ilottery products to Brazil with Intralot deal

NeoGames has entered the Brazilian ilottery market via an agreement with Intralot do Brazil, the operator for Loteria
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NeoGames has entered the Brazilian ilottery market via an agreement with Intralot do Brazil, the operator for Loteria Mineira

Entering Brazil’s second-largest state, NeoGames will provide Intralot do Brasil with its NeoSphere platform, a selection of instant games from its NeoGames Studio tailored for a Brazilian audience and a range of services related to ilottery. 

The ‘multi-year agreement’ will also see a complete online sports betting solution from Aspire Global’s Btobet – again fully optimised for a Brazilian audience. 

“As a leader in the Brazilian Lottery market, we are delighted to join forces with NeoGames in a partnership that is intended to provide our players with a comprehensive digital program that will expand and enhance our content and services offerings in Minas Gerais to new and exciting areas, such as online instant games and online sports betting,” commented Saga Consultoria and Intralot do Brasil CEO & Owner, Sérgio Alvarenga.

“The new modalities and investments in technology are also part of the expansion plan for new states and federal licenses. NeoGames is one of the most experienced and innovative ilottery providers in the market and we are confident that this partnership will drive our lottery forward.”  

This deal marks the first cooperation with BtoBet, a division of Aspire Global, which was recently acquired by NeoGames for €410m in a landmark M&A development for the global lottery industry.

NeoGames CEO, Moti Malul, added: “Working with the professional team at Intralot do Brasil, we are truly excited to support the goals of Loteria Mineira. By delivering our industry leading platform, comprehensive player-focused services, and market-proven games, as well as leveraging our advanced online sports betting solutions BtoBet, we are beginning to demonstrate one of the key strategic benefits for our recent acquisition of Aspire Global. 

“By early next year, we will provide online lottery and sports betting players in Minas Gerais with an exceptional online gaming experience. We hope to serve as a strong partner to Intralot do Brasil in helping them achieve continued success in Minas Gerais, while simultaneously supporting our near and long-term objectives in Brazil and throughout Latin America.”