German igaming firm Mernov has enlisted the help of data science firm Neccton to power its CSR and player protection systems by utilising its ‘mentor’ software.
The Gauselmann Group brand, which was one of the first companies to be granted a German igaming licence, will track its players’ activity using mentor to notice any problematic behaviour and worrying trends with regards to deposit amounts and frequency.
“We started our research in gambling 15 years ago and have published dozens of academic studies in the area of player tracking and responsible gaming,” said Neccton Director and Head of Development, Dr. Michael Auer.
“We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across brands around the world – and to add Germany’s first regulated big brands to this roster is very special for us.”
Germany legalised igaming in the summer of 2021 and regulations remain strict for operators, with player protection paramount.
With mentor’s real-time data analysis and academic algorithm to identify problem gambling, Mernov is ensuring that its players remain safe and get ahead of player protection regulations.
For instance, German gambling operators must impose a €1000 monthly deposit limit, something that mentor can identify quickly.
“Our goal is not only to offer our customers a legal, but above all safe online gaming experience,” added Florian Werner, Managing Director of Mernov Betriebsgesellschaft mbH.
“That’s why responsible gaming is at the core of our business and we work with the market leader.”