HeadsUp Entertainment’s GameChangerz brand is set to create a new interactive sports betting lottery game after joining forces with Centurion Fight Club Malta.
The lottery operator has entered into a strategic marketing alliance and revenue partnership with Centurion FC – a mixed martial arts (MMA) company – which will see HeadsUp’s GameChangerz media platforms used to promote and market events for Centurion.
Centurion’s next show – their eighth event – takes place on Sunday, July 2 in Malta, where the GameChangerz crew will be live and on scene reporting as elite fighters combine a fusion between combat sports and MMA entertainment.
The GameChangerz team will be meeting with its software development partners on the creation of a new interactive sports betting lottery game designed to ‘innovate real time wagering at all sporting events’.
Centurion CEO Robert Gallo commented: “We are very excited about working with HeadsUp and their technology team, innovating the ways to bet and engage in real time at our events.
“The Centurion brand is built on setting the bar higher for all who we engage with and HeadsUp is a leader in the industry of sports betting and media innovation.”
Additionally, the two companies are working to monetise the show on July 2 and all upcoming events on a super affiliate and exclusive sports book partnership, to use the HeadsUp assets and the Centurion events as a funnel for customer acquisition creating lifetime revenue share and cost per acquisition (CPA) revenue channels.
HeadsUp President and CEO Doug Wilson added: “The sports lottery software platforms we are building are a game changer and the power of the Centurion brand partnered with our media and technology will allow for fans to have an elevated and enhanced sports experience and allow our companies to monetise our products in a next generation capacity.”
Centurion has partnered with SIGMA World’s Gaming Festivals to host MMA events over the next 2 years at the live igaming festivals that are attended by the world leading sports betting and online casino companies.