Global lottery and gaming firm IGT has confirmed the acquisition of igaming content provider iSoftBet in a cash deal worth around €160m.
Enhancing its online casino offering, IGT is doubling the amount of content available on its PlayDigital content library up to around 225 proprietary games.
The deal represents the first M&A transaction of Vince Sadusky’s reign as CEO of the lottery and gaming giant, after he replaced Marco Sala earlier this year.
Sadusky commented on the deal: “The acquisition of iSoftBet will provide market-tested proprietary digital content, advanced game aggregation capabilities, scalable promotional tools, analytics and strong creative talent to IGT’s PlayDigital operations.
“This will enhance PlayDigital’s competitive capabilities with a proven, complementary content portfolio across Europe and North America as we provide best-in-class games and technology to our fast-growing igaming customers.”
iSoftBet currently services a B2B client base of over 260 operators with its range of 125 proprietary games and gives access to more than 4,600 third-party titles through its game aggregation platform.
Recently, iSoftBet teamed up with Lottoland to create ‘Lottoland Megaways‘, an exclusive new online slot game.
