Lottoland strike exclusive iSoftBet deal to create ‘unique’ Megaways slot

Lottoland, iSoftBet
Image: Shutterstock

Online games supplier and content aggregator, iSoftBet, has announced the creation of a ‘unique’, exclusive slot for lotto betting operator Lottoland.

Launched on March 14, ‘Lottoland Megaways’ is now accessible to the Gibraltar-based operator’s 15m customer base as part of the brand’s strategy to bring bespoke gaming experiences to its players.

Nigel Birrell, CEO at Lottoland, commented: “Designing and delivering a flagship game for our brand is something that has required a lot of trust and we’re delighted that iSoftBet has gone above and beyond for our very own Lottoland Megaways.

“The team’s attention to detail and enthusiasm has shined throughout the project and we can’t wait to see how our loyal customers react to our very own title.”

The deal extends an already existing relationship between the two companies, while Lottoland makes further moves to drive its growth after last month’s Relax Gaming agreement boosted its igaming offering.

Meanwhile, iSoftBet recently partnered with PokerStars and ‘significantly’ expanded its reach in Latin America.

“Creating exclusive slots for a brand is a real statement of faith in our abilities to develop iconic content, and we are very proud to have developed a Megaways slot that represents Lottoland,” added Mark Claxton, Head of Games at iSoftBet.

“Collaborating with Lottoland was an exciting project and we’re thrilled to be able to launch what we think is a hugely exciting game that clearly outlines their brand in a slot format.”