A complaint against an advertisement run by Nederlandse Loterij has been dismissed by the Dutch Advertising Code Foundation, according to Vixio.
It was contended that the Dutch state lottery was guilty of misleading the public by running an advert that appeared to suggest a lottery player would “for sure” win €27.7m on December 10, when many lottery jackpots roll over to another date if the winning numbers are not correctly chosen.
But the state lottery argued that it was only required to give odds on chances of winning a jackpot in adverts, not to display odds of a jackpot rolling over, and the odds were actually displayed on its website.
The Dutch Advertising Code Foundation ruled that there was “no question of deception” as there was no explicit mention that a jackpot would be won on that particular date.
The news comes amid growing controversy over gambling advertising in the Netherlands, with Franc Weerwind, Minister for Legal Protection, promising to draft amendments to the Gambling Act in measures that would severely restrict gambling advertisements.
In February, the Netherlands Gambling Authority, Kansspelautoriteit (KSA), ordered KOA online gambling licencees to improve the targeting of their online advertising campaigns, warning the 11 holders to protect “vulnerable” members of society, such as minors and young adults.