The Norwegian state lottery operator Norsk Tipping has signed a deal to integrate Sportradar’s self-service betting terminals into its retail locations.
Under the provisions of the agreement, Sportradar will support Norsk Tipping’s growth by installing iSSBT software in 245 retail outlets across the country.
Integrating the terminals into Norsk Tipping’s existing infrastructure, the Sportradar software will contain features from the Norwegian lottery’s online sportsbook, offering users a similar experience.
Hans Erland Ringsvold, Head of Gaming Operations at Norsk Tipping, said: “While the industry is undergoing significant digital transformation, retail continues to be an important channel for our company, as it has been throughout our history.
“Through our partnership with Sportradar, we have established a mobile-first and online distribution strategy whilst maintaining a presence in retail. This approach enables us to cater for a digital optimised sportsbook offering, also made available for our biggest and most important retailers. This launch in retail marks the start of a next-generation retail solution for sports and we are very keen to learn how this is received by customers.”
Sportradar’s retail solution offers odds, statistics, betting entertainment widgets, audiovisual live streaming, virtual betting, marketing advertisement, as well as its Sportradar Managed Trading Services.
The tech provider has adapted its software to ensure Norsk Tipping customers only require one account across retail and digital platforms to place bets.
Jacob Lopez Curciel, MD of Managed Platform Services at Sportradar, said: “The use of our sportsbook solution to power the Norsk Tipping retail network is the latest in a series of continuous improvements that enhance their sports betting offering and optimise their business operations.
“The wide range of services provided by Sportradar underpins what has proven to be a highly collaborative relationship that has delivered great results for our partner.”
Earlier this year, Norsk Tipping announced that Asne Havenelid will leave her role as CEO following a six-year tenure.