FDJ reaffirms responsible gaming message with new video campaign

Groupe FDJ
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Groupe FDJ has unveiled a new campaign to promote responsible gaming, aiming to prevent underage gambling and warn participants over the risks of addiction.

The French national lottery operator has produced four 30-second videos that emphasise the importance of knowing and respecting the rules of gambling in order to play peacefully.

Each film features a playful activity (petanque, chess, scrabble, darts) that draws parallels to gambling, with comments made on errors by players who ignore the rules.

FDJ affirms this new campaign is another example of its commitment to responsible gaming, which it maintains is “at the heart” of its sustainable development model.

Since 2012, FDJ has achieved and maintained the maximum level of compliance with the responsible gaming certification issued by the World Lottery Association (WLA), which the company says “confirms FDJ as the leading French player in responsible gaming in the field of gambling and as one of the European leaders in the lottery sector”.

The firm offers tools to players which set gambling limits, assess their practice and allow them to refrain from gambling.

FDJ donates 10% of its overall advertising budget to communications on responsible gaming, with a particular focus on the prohibition of gambling for minors.

Earlier this month, FDJ also pledged its commitment to #JamaisSansElles, a French business directive which aims to promote gender diversity across all workplaces.