Jackpocket has appointed Tony Vartanian to its Chief Growth and Revenue Officer role, as the third-party lottery app seeks to “drive new product and revenue opportunities”.
The newly-created leadership role will include assisting with the launch of new gameplay formats, new interactive gaming content, partnerships across digital and retail verticals, and monetisation strategies across both current and new product offerings.
Jackpocket’s announcement also highlighted Vartanian’s importance in supporting its “rapid geographical expansion”, including international markets, and launching the company’s first loyalty programme alongside others that align players and brand partners.
This specifically follows Jackpocket’s $120m Series D funding round this past November to “innovate the future of mobile gaming”, which included investors like comedian Kevin Hart.
“We are thrilled to welcome Tony to the team and bring his diverse expertise in growth marketing, product and monetisation to our Jackpocket lottery world as we continue our rapid growth,” commented Pete Sullivan, Founder and CEO of Jackpocket.
“I’ve long watched and admired what Tony has accomplished at Jump Ramp Games (Jackpocket was even a former client), and I know he shares our vision to provide our players with the very best user experiences and products in gaming.”
Vartanian’s time as Founder and CEO of Jump Ramp Games saw him “scale the growth and monetisation” for its own apps, as well as those of its partners across mobile gaming, e-commerce, fintech and entertainment.
“Jackpocket is the proven leader in the digital lottery space, and I couldn’t be more eager to join the leadership team at this time of exciting national growth and product expansion,” added Vartanian.
“Their drive to continually innovate and bring their customers new experiences at the intersection of gaming and entertainment is very much in step with where I believe the market is headed.
“With over 150m US consumers playing the lottery yearly, I look forward to building on the impressive momentum that the Jackpocket team has delivered and capture the interest of this massive consumer audience that we believe has much more room to grow through digital products.”
Earlier this month, Jackpocket was named as the official mobile lottery app of Audacy New York, while it has also recently agreed deals with WynnBet and Circle K.