Jackpocket has been announced as the official mobile lottery app of Audacy New York, making the hit US radio station a dedicated source for lottery news.
The partnership will see the radio broadcaster provide recaps of lottery drawings in the morning, in addition to evening draw call-outs.
Jackpocket will also host ‘Jackpot Takeovers’, and if Powerball or Mega Millions jackpots reach the $300m threshold, the third party app will have spots to share information about the drawings. Its ads will run across Audacy New York stations throughout 2022, with a mix of formats including music, news and sports.
Peter Sullivan, CEO and Founder of Jackpocket, commented: “We want to spread the word that the timeless game of the lottery is for everyone.
“Audacy has a captivated audience of over seven million monthly listeners aged 18 and up in the New York City area, and we’re looking forward to sharing the option to play the lottery easily, conveniently, and safely. This partnership with Audacy New York will continue our mission of making the lottery more accessible to everyone.”
The announcement is an extension of a pre-existing partnership between Jackpocket and Audacy New York, with the former finding success in recent years by utilising the radio station’s leading programmes to promote its app in New York.
“We are thrilled to grow our successful partnership with Jackpocket to deliver daily lottery news to our local listeners,” added Chris Oliviero, Senior Vice President and Market Manager, Audacy New York.
“This collaboration will utilise all our brands, from news to sports and music, in order to provide Jackpocket with multiple platforms to engage and inform consumers.”
Recently, Jackpocket extended its partnership with renowned retailer Circle K, offering “exclusive” perks for its customers and lottery players.