Lottoland seals Relax Gaming deal in igaming expansion

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Lottoland has agreed a deal with igaming aggregator Relax Gaming that will see the latter supply its portfolio of games to the lottery draw betting firm.

The move is expected to provide a significant boost to Lottoland’s igaming offering to their 15 million-strong international customer-base, with access to popular Relax Gaming titles like Temple Tumble and Money Train 2.

Nigel Birrell, CEO of Lottoland, commented: “Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product.

“Relax Gaming fits that bill perfectly with its diverse range of proprietary products, which is exactly what we need to meet the demands of our growing player base and to attract new audiences.”

Gibraltar-based Lottoland, which is active in 15 markets, will also have access to content from more than 50 of Relax’s hand-picked aggregated partners as a result of its successful Powered By Relax and Silver Bullet partnership programmes.

Nadiya Attard, CCO at Relax Gaming, added: “It’s always a pleasure to partner with the world’s leading online brands that have such an in-depth understanding of their player-base and consistently have such a huge impact in the market through innovation and a high-quality offering.

“Lottoland is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Relax offers more than 3,000 online casino games and has won numerous awards in recognition of its ‘innovative’ approach, including “Casino Content Supplier” at the 2021 EGR Nordic Awards.