Ontario Lottery and Gaming Corporation has announced it is opening-up sports betting products across its retail outlets under its popular online brand Proline.
Launching last year, Proline+ is OLG’s online single-event sports betting brand and the only regulated sports betting operator in Ontario.
Following this announcement, over 10,000 retail outlets will now offer OLG’s Proline sports betting products in brick-and-mortar locations.
“It is a big day for sports bettors in Ontario,” commented OLG President and CEO Duncan Hannay. “OLG is giving our customers a new and exciting sports gaming experience. For the first time, legal single event wagering will be available to sports bettors in Ontario who want to bet on the Super Bowl LVI and many other events.
“Bets can be made in a safe and secure betting environment in locations hosted by our valued lottery retail partners.”
Alongside single-event sports betting, players will also have the opportunity to use other sports betting features and products such as new sports, events, and markets to place bets on, dynamic, competitive odds and system bets that remove the “all-or-nothing” approach of traditional parlay bets.
Furthermore, players will be able to build their own bets using OLG’s Proline Bet Builder app, completing the transaction by presenting the App-generated barcode to the retailer.
“We are especially proud and excited to be bringing the new Proline to Ontarians through our almost 10,000 retail partners at convenience stores, gas, grocery and drugstores across the province,” added Kerstin Lack, Chief Lottery and Customer Officer at OLG.
“This will bring an exciting new offering to customers and support our front-line partners, who have been so instrumental in supporting their communities throughout the pandemic.”
In a move against the current trends, OLG has taken its digital platform to its retailers to boost commission by increasing player engagement with those retailers. OLG stated it wants to commit to economic recovery in Ontario following the poor trading conditions of the past two years.
“The launch of the new Proline is exciting news for our retailers selling lottery products,” concluded Dave Bryans, CEO of the Ontario Convenience Stores Association (OCSA).
“New products are always welcomed from OLG, especially the new Proline, which will attract more customers wanting to join in on the new popularity of sports betting to our retailers.
“More importantly, I believe it provides the small businesses I represent with a stimulus that will help contribute to economic recovery in communities province-wide.”