A survey conducted by the Ontario Lottery and Gaming Corporation (OLG) has revealed that 62% of sports bettors are now more likely to place a single-event sports bet due to the legalisation of sports betting in Canada.
Due to this, 77% of all bets placed on the new Proline+ platform have been single-event sports bets. Furthermore, the survey also shows more than half of bettors are keen to place those bets on OLG’s Proline+ platform because all of the proceeds are invested in provincial priorities.
“We’re excited to be first to market bringing Ontarians what they told us they’ve been looking for – a trustworthy, best-in-class platform that complements their sports watching experience,” said David Pridmore, OLG Chief Digital and Strategy Officer.
“Since we launched our online sportsbook Proline+ in late August, we’ve already processed more than $6m in bets, and we’re expecting even more interest in the platform as more sports and leagues start new seasons and as our player base continues to scale.”
Proline+ hit over $1m in sales during its first operational week at the end of last month. Data released by OLG showed that 82% of users in the first week wagered on either baseball, football or soccer.
“Proline+ is a competitive online platform that’s meeting the demands of Ontario’s sports bettors at every level,” said Rhea Jankowski, Director, Digital Sports Marketing and Operations at OLG.
“We are hyper-focused on the needs of our players and will continue to look for new opportunities, new sports and new markets to keep them engaged. We know our customers and want to give them what they want.”