The Ontario Lottery and Gaming Corporation (OLG) has announced that its Proline+ sports betting platform hit over $1m in sales in its first operational week.
Proline+, the only legal sportsbook in Ontario, recently launched and users are reportedly ‘eagerly checking out’ single event sports betting, with 74% of bettors wagering on single sporting events.
Data released by OLG shows that 82% of users in the first week have bet on sports events from either baseball, football or soccer.
Additionally, in-game betting is proving to be popular amongst Ontario’s new sports bettors, with nearly 37% of bets placed have occurred while the games were in progress.
The very first bet to come in on the new Proline+ was a single wager on the baseball game between Minnesota vs. Milwaukee as baseball dominates the betting action.
“Ontario bettors had been waiting for a best-in-class option to place bets and that’s exactly what OLG has delivered with Proline+,” said Dave Pridmore, OLG Chief Digital and Strategy Officer.
“This product is competitive and exciting and players are seeing that. We’re experiencing excellent engagement with those who registered early, and we only expect to see the number of new users increase as word about Proline+ continues to spread, particularly as the American football season gets underway next week.”