Jackpocket, a licensed third-party lottery app in the US, has agreed to a partnership with Circle K, one of the largest convenience store brands in the US.
The collaboration expands off a 2020 pilot program in the Austin, Texas metro area, and brings lottery play to over 1,300 Circle K stores across Arkansas, Colorado, New Hampshire, New York, Ohio, and Texas, potentially reaching more than 1.1 million new customers a day.
Jackpocket CEO Peter Sullivan commented: “We’re proud to expand our partnership with Circle K, a company renowned for putting the customer first. Jackpocket and Circle K share a mission to deliver easy and convenient experiences for consumers on the go. We’re excited to introduce Circle K customers to a new, easy way to play their favourite lottery games right from their phone.”
Through the agreement, Circle K customers and team members can claim $5 off their first lottery order in the Jackpocket mobile app by using a unique promo code that can be found at their local Circle K stores.
Jackpocket app users will also unlock exclusive deals on Circle K products. Offers will be deployed across a variety of Circle K channels, including a store team member incentive program, allowing Jackpocket to meet lottery consumers where they are.
Kevin Lewis, Chief Marketing Officer at Circle K, said: “Our partnership with Jackpocket is just one of the many ways that Circle K continues to innovate and enhance our customers’ experience with the brand.
“We’re excited that this new venture will give our customers a fun, exclusive and seamless way to order official state lottery tickets with just a tap of a button, and also give them access to deals on our exciting products. It is all part of our mission to make our customers’ lives a little easier every day.”
Back in April, the lottery app announced the launch of its app on the Google Play Store in the state of New York.