Entertainment and Sports Gaming Network LLC (ESGN), EDG and Team USA are offering a variety of lottery products and gaming opportunities across the US ahead of the 2022 Olympic and Paralympic Winter Games.
Lotteries will be able to offer Team USA-themed content on instant scratch tickets, ilottery games, social setting games, and terminal-based instant games. A guide including Team USA logos and imagery, along with example lottery products, will be provided to lotteries to help them with the planning process.
Peter Zeytoonjian, Senior Vice President of Consumer Products, US Olympic and Paralympic Properties (USOPP), commented: “Now is the time for lotteries to plan programs that will bring the excitement of Team USA’s participation in the Winter Olympic and Paralympic Games to their players.
“We’re creating amazing opportunities for US fans and we’re excited lotteries can now extend experiences through the games they offer to players.”
Available now in the 47 US state lotteries, the programme will go live in late October 2021.
ESGN’s Steve Saferin, lottery veteran and founder of MDI; EDG’s Gene Goldberg, former NFL executive and licensing expert; and Jim Acton, former Massachusetts Lottery Chief of Staff and Vice President at Scientific Games will work with Team USA to continue to provide product opportunities to US state lotteries.
ESGN’s Managing Director Steve Saferin added: “We are excited to continue to work with the U.S. Olympic and Paralympic Properties to celebrate and promote Team USA with licensed state lottery programs.
“Ahead of Team USA’s participation in the Winter Games, we have the time to work with lotteries on game planning and marketing plans that will appeal to their players. Team USA typically enjoys great success at the Winter Games, and Americans closely follow and support those efforts. Lotteries can now take part in this excitement.”
Earlier this year, EQL Games (formerly known as EquiLottery Games) entered into an agreement with Team USA for the development and deployment of Team USA state lottery games based on the results of the Olympic Games.