EquiLottery Games has entered into an agreement with Team USA for the development and deployment of Team USA state lottery games based on the results of the Olympic Games.
Team USA Summer Gold and Team USA Winter Gold are available now for sales through state lotteries leading up to both the upcoming Tokyo and Beijing Olympic and Paralympic Games.
US Olympic and Paralympic Properties Senior Vice President of Consumer Products Peter Zeytoonjian said: “We are excited to bring Team USA to lotteries across the country.
“Launching live sports lottery games gives Americans an additional opportunity to cheer on Team USA athletes, and we look forward to working with EquiLottery Games to celebrate them.”
Under the agreement, EquiLottery will offer draw games authenticated with the Team USA marks and logos to add extra value to the player experience. Tickets will be based on Olympic team competitions, with players receiving three randomised teams out of a field of 20.
Multiple cash prizes are available with a 5-to-1 overall odds of winning and a $5,000 top prize. Market research company Ipsos recently conducted a study in consultation with multiple state lotteries suggested these games would perform at 35 cents per capita over a six-week sales cycle or $21m for a population of 10 million people.
EquiLottery Games Founder and CEO Brad Cummings added: “EquiLottery Games is thrilled to expand our sports game offerings to include Team USA. Every two years, the country joins together to cheer on Team USA.
“Now lottery players will have extra incentive to support our athletes and we’re proud to be able to make this opportunity a reality.”
EquiLottery has partnerships and licensing agreements with other national sports organisations including MLB, the NBA, and NASCAR. Win Place Show, a draw game based on the results of live horse racing, was introduced in August 2020 through the Kentucky Lottery, marking the first-ever lottery product of its kind in the US.