Mkodo publishes part two of Digital Insights paper for lotteries

Mkodo has published the second part of its Digital Insights Paper series is titled Retail to Digital Integration Insights for Regulated Lotteries.
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Pollard Banknote-owned Mkodo has published the second part of its white paper offering lottery operators insight into best practices in UX design when creating their digital products.

The second installment of its Digital Insights Paper series is titled Retail to Digital Integration Insights for Regulated Lotteries.

Curtis Roach, Marketing Manager at mkodo, explained: “The lottery sector’s success around the globe has been built in partnership with an extensive and established retail network that acts as its trusted reseller.

“While the majority of lottery sales are still taking place in retail outlets, the world is increasingly becoming more digital, driving lotteries to adapt and change in order to stay relevant.”

The Digital Insights paper examines several topics such as how to improve the customer experience, maximising cross-selling opportunities, retailer relationships and the traditional lottery player. It also offers practical examples of successful UX designs when bridging the gap between retail and digital entertainment.

Mkodo published the first part of its Digital Insights Paper back in February.

Roach added: “With an ever-increasing number of mobile users, it has never been more important for lottery operators to offer customers a frictionless mobile experience to increase trust and loyalty in their brands.”

To receive your copy of this Digital Insights Paper, contact [email protected].