Mkodo, a Pollard Banknote company, has published a white paper offering lottery operators insight into best practices in UX design when creating their digital products.
The ‘Digital Insights’ paper is the first of a two-part series created for regulated lotteries. It addresses the value of investing in UX design to ensure a digital lottery product attracts and retains players.
Topics covered in the paper include visual elements, intuitive navigation, personalisation, accessibility and the onboarding and registration process, as well as practical examples of successful UX designs.
With more people opting to play lottery on mobile, operators must work towards offering their customers a smooth mobile experience to build trust and loyalty in their brands, the firm advised.
Tom Atfield, Creative Director at Mkodo, said: “Lottery players today expect their lotteries to have a digital presence of some kind and ensuring products are fully designed with the user in mind from the onset is crucial.
“Creating a flawless UX provides users with a positive experience which helps foster a long-term relationship between players and the lottery and with this paper we want to offer operators an understanding of how to best achieve this.”
Part two of the series will be released in March with a focus on designing a seamless player experience across the two worlds of digital and retail lottery interaction.
Earlier this month, Mkodo appointed Ross Haselhurst as its new Digital Delivery Director.