Scientific Games Corporation has hailed growth in its instant game retail sales in Eastern Europe, most notably in Bosnia and Herzegovina.
News of the upturn came as the firm received a new three-year contract from Lutrija Bosne i Hercegovine (the State Lottery of Bosnia and Herzegovina), which experienced a 41% increase in instant game retail sales since the collaboration began in 2016.
The company also noted that many of its 55 lottery customers in Europe are continuing to register higher than ever sales of instant games despite the challenges of the pandemic.
Edhem Pašukan, Director of Lutrija Bosne i Hercegovine, said: “We are still in the early phase of our partnership and have already produced tremendous results by applying Scientific Games’ best practices to continuously refine and improve key areas of our instant games. Our plans are to fully develop this product category which was relatively untapped until we began working together.”
Scientific Games commented that its teams collaborated with the lottery to maximise the revenue potential of its instant games, restructuring prize packages and the entire game portfolio and creating new game concepts.
John Schulz, Senior VP Instant Products for Scientific Games, added: “We congratulate Lutrija Bosne i Hercegovine on its vision and the growth achieved thus far, and we are honoured to help guide them toward a fully developed instant product category.
“As we continue our work with European lotteries to share best practices on game design, portfolio management, logistics and retailer services, Lutrija Bosne i Hercegovine is a great example of the results that can be achieved by partnering with Scientific Games.”
Last month, Scientific Games announced the continued launch of ilottery games for Hungarian Lottery Szerencsejáték (Hungarian National Lottery) with additional einstant games being introduced.